Claim:   The food colorants cochineal and carmine are made from ground bugs.   
 
 |  | TRUE | 
 Example:   [Collected via e-mail, 2001]
Example:   [Collected via e-mail, 2001] There is a book out very recently that claims the red color of  strawberry milkshakes comes from a tropical beetle ground up for its red  coloring.  
   
Origins:   Next time you're browsing  the supermarket in search of the makings of that night's dinner, pause a  moment to read the ingredients    labels of your favorite red-colored ingestibles and   

 cosmetics. Chances are, you'll discover a notation for cochineal,  carmine, or carminic acid, pigments whose origins might surprise and  possibly disgust you. 
Cochineal and its close cousin carmine (also known as carminic acid) are  derived from the crushed carcasses of a particular South and Central  American insect. These popular colorants, which today are used to impart  a deep red shade to fruit juices, gelatins, candies, shampoos, and  more, come from the female Dactylopius coccus, an insect that inhabits a  type of cactus known as Opuntia.  
Dactylopius coccus was the source of a red dye used by Aztecs and  Mexican Indians for centuries before the arrival of the Spaniards. Those  indigenous peoples would collect cochineal insects, briefly immerse  them in hot water to kill the beasties and dissolve the females' waxy  coating, and then dry them in the sun. The desiccated insects would then  be ground to a fine    powder. 
The Spaniards immediately grasped the potential of the pigment, so these  dried insects became one of the first products to be exported from the  New World to the Old. Europeans immediately took to the beautiful,  bright scarlet color both for its vibrant hue and for its extraordinary  colorfast properties, ensuring that boatloads of cochineal insects would  make the trans-Atlantic trek. 
Today cochineal has been surpassed as a dye for cloth by   
a number of synthetic pigments, but is still widely used as a coloring  agent for a number of foodstuffs, beverages, and cosmetics (because many  of those synthetic dyes proved dangerous to humans when taken  internally or allowed to leach into the body through the skin). It takes  about 70,000 insects to make one pound of cochineal.  
While cochineal is used in a wide variety of foods, it is not found in  kosher products because Jewish dietary laws prohibit the inclusion of  insects or their parts in food. The "ewww!" factor notwithstanding,  cochineal is a safe food colorant aside from a few rare cases of  allergic reaction.   
Another red dye used in foods, FD&C Red Dye #40 (alternatively known as 
Red #40), is often mistakenly assumed to be a euphemism for cochineal or carmine.  It's not — it's bug-free and is actually derived from coal. 
Our distaste at the thought of ingesting bugs is based on cultural  factors rather than the properties or flavors of the insects themselves.  Western society eschews (rather than chews) bugs, hence the widespread  "Ewww!" reaction to the news that some of our favorite foods contain  insect extract. 
In March 2012, Starbucks was on the receiving end of that type of  visceral reaction after it came to light that the colorant used in its  Strawberries & Creme Frappuccino mix was cochineal. Starbucks  asserted the switch to cochineal was part of a move away from artificial  ingredients, an explanation that did little to endear the coffee giant  to vegans.  (The following month, the company announced it would be  transitioning the red dyes used in their products from cochineal extract  to tomato-based lycopene.) 
Barbara "naturally bugged" Mikkelson 
Additional information:  |  | Cochineal and Carmine (FDA)
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|  | Cochineal Labeling Compliance Guide (FDA)
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Last updated:   19 April 2012